Bass fishing legend Don Iovino knows what fishing soft plastic baits is all about and when he puts his name on a bait you'll have confidence that it will meet or exceed your performance expectations. Anglers who use reaper baits know how effective they can be and how much attention they will draw from big bass. The wide thin tail will wave and move enticingly even when fished slowly and when this bait is pitched or flipped the fall will be slow and natural and will attract strikes. The head section of the Don Iovino Cow Tongue is thick and tough and will hold your hook even when you drag it through the rough stuff. These oversized reaper style baits are perfect for flipping and pitching and when you shake these like a big worm they will really draw strikes. The Don Iovino Cow Tongue offers great fish catching colors and they are loaded with salt. The combination of the soft texture and the salt taste will make bass hang on longer giving you more time to detect the strike and set the hook.