A fixture in professional bass fishing for more than 50 years, Don Iovino offers his full line-up of tournament winning soft baits and hard baits. Known as the "Godfather of Finesse Fishing", Iovino has been making custom worms for all finesse applications for decades. His most famous technique includes "Doodling", a technique used to fool weary, hard to catch suspended bass. His hand poured worms have stood the test of time and continue to be top producers for finesse anglers across the nation.