DUO was established as a fishing tackle distributor in the year 1995 when president Hisahiro Matsushita went independent and started his own company. The lure business of the 90's was severely influenced by the Japanese recession. However, DUO never compromised its principles and did not give up on the initial concept of making products of the highest quality. Adhering to this principle, even at a time when the majority of companies switched to foreign factories for cheaper labor cost, DUO did not abandon the production in Japan for the inferior production in the overseas market. Now in its third decade, DUO is a widely recognised brand in Japan's fishing industry, a country largely seen as the pinnacle of lure manufacturing.