War Eagle Custom Lures found their "niche" with avid bass anglers in the mid 1990's. In 1996, War Eagle spinnerbaits were made in two garages in N.W. Arkansas by two serious bass fishermen. That year would mark the start of a new direction for the company, when pro angler Mike McClelland won back to back BASS events on a War Eagle spinnerbait. A few months later in the Spring of 1997, pro angler Gerald Swindle won a major FLW event on a War Eagle spinnerbait. Slowly but surely, War Eagle Lures have spread from coast to coast, growing little by little each year.