Collection: YAMAMOTO

Gary Yamamoto Custom Bait Company started with an idea, and a dream. On December 21, 1976, Gary Yamamoto moved his family to Page, Arizona and purchased a campground. In 1983, Gary Yamamoto Custom Baits was formed. If you know Gary Yamamoto like we do, you know his insatiable love for the sport of fishing is matched only by his obsession with producing the highest quality soft-plastic fishing lures on the market today.